[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ganat.cz\/co-je-linkbuilding-a-jak-funguje-v-praxi\/#Article","mainEntityOfPage":"https:\/\/www.ganat.cz\/co-je-linkbuilding-a-jak-funguje-v-praxi\/","headline":"Co je linkbuilding a jak funguje v praxi?","name":"Co je linkbuilding a jak funguje v praxi?","description":"Linkbuilding by se dal jednodu\u0161e popsat jako z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f. To je ale jen jeho naprost\u00fd z\u00e1klad. C\u00edlem tohoto budov\u00e1n\u00ed je propagace webu, zvy\u0161ov\u00e1n\u00ed pageranku (autority) nejen jednotliv\u00fdch str\u00e1nek, ale tak\u00e9 cel\u00e9 dom\u00e9ny a samoz\u0159ejm\u011b zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti skrze organick\u00e9 vyhled\u00e1v\u00e1n\u00ed na vyhled\u00e1va\u010d\u00edch. Dos\u00e1hnout toho m\u016f\u017eete nejr\u016fzn\u011bj\u0161\u00edmi zp\u016fsoby a my se na n\u011bkter\u00e9 z nich dnes…","datePublished":"2020-07-17","dateModified":"2020-07-17","author":{"@type":"Person","@id":"https:\/\/www.ganat.cz\/author\/#Person","name":"","url":"https:\/\/www.ganat.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ganat.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ganat.cz\/wp-content\/uploads\/Pr%C3%A1zdn%C3%BD%20blok%20tvorba.jpg","url":"https:\/\/www.ganat.cz\/wp-content\/uploads\/Pr%C3%A1zdn%C3%BD%20blok%20tvorba.jpg","height":0,"width":0},"url":"https:\/\/www.ganat.cz\/co-je-linkbuilding-a-jak-funguje-v-praxi\/","wordCount":415,"articleBody":"   Linkbuilding by se dal jednodu\u0161e popsat jako z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f. To je ale jen jeho naprost\u00fd z\u00e1klad. C\u00edlem tohoto budov\u00e1n\u00ed je propagace webu, zvy\u0161ov\u00e1n\u00ed pageranku (autority) nejen jednotliv\u00fdch str\u00e1nek, ale tak\u00e9 cel\u00e9 dom\u00e9ny a samoz\u0159ejm\u011b zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti skrze organick\u00e9 vyhled\u00e1v\u00e1n\u00ed na vyhled\u00e1va\u010d\u00edch. Dos\u00e1hnout toho m\u016f\u017eete nejr\u016fzn\u011bj\u0161\u00edmi zp\u016fsoby a my se na n\u011bkter\u00e9 z nich dnes pod\u00edv\u00e1me.Efektivn\u00ed a p\u0159itom levn\u00e9 metody linkuildingu neust\u00e1le vznikaj\u00ed, ale existuj\u00ed i osv\u011bd\u010den\u00e9 techniky, kter\u00fdch se dr\u017e\u00ed zku\u0161en\u00ed odborn\u00edci. Skv\u011blou mo\u017enost\u00ed, jak se dozv\u011bd\u011bt o novink\u00e1ch a b\u00fdt v obraze, jsou newslettery a p\u0159\u00edsp\u011bvky profesion\u00e1l\u016f v oblasti SEO a online marketingu. Pod\u00edvejme se na n\u011bkolik nejobl\u00edben\u011bj\u0161\u00edch metod, kter\u00e9 p\u0159i spr\u00e1vn\u00e9m proveden\u00ed skv\u011ble funguj\u00ed. Jde o:guestposting,soci\u00e1ln\u00ed s\u00edt\u011b,linkbaiting.GuestpostingJedn\u00e1 se o velmi jednoduchou metodu, p\u0159i kter\u00e9 na ciz\u00ed web vytvo\u0159\u00edte a publikujete \u010dl\u00e1nek s odkazem na vlastn\u00ed str\u00e1nky. D\u016fle\u017eit\u00e9 je, aby takov\u00fd text byl skute\u010dn\u011b kvalitn\u00ed a hodnotn\u00fd. Dobr\u00e9 je to pro ob\u011b strany, proto\u017ee majitel ciz\u00edho webu z\u00edsk\u00e1 jedine\u010dn\u00fd obsah zdarma a vy z\u00edsk\u00e1te kvalitn\u00ed odkaz na tematicky relevantn\u00ed str\u00e1nce. To r\u00e1di uvid\u00ed nejen \u010dten\u00e1\u0159i, ale tak\u00e9 vyhled\u00e1va\u010de.Soci\u00e1ln\u00ed m\u00e9diaTohle rozhodn\u011b nen\u00ed nic p\u0159ekvapiv\u00e9ho. Soci\u00e1ln\u00ed s\u00edt\u011b dnes vyu\u017e\u00edv\u00e1 v\u011bt\u0161ina lid\u00ed. Ka\u017ed\u00e1 z nich je ov\u0161em dobr\u00e1 pro jin\u00fd druh a formu propagace, na co\u017e nesm\u00edte zapom\u00ednat. Postovat m\u016f\u017eete nejen na sv\u00fdch \u00fa\u010dtech, ale skv\u011bl\u00e9 je spojit se s influencery, kte\u0159\u00ed se zaj\u00edmaj\u00ed o stejn\u00e9 t\u00e9ma jako vy. Spolupr\u00e1ce tak bude p\u0159\u00edjemn\u00e1, autentick\u00e1 a p\u0159it\u00e1hne nov\u00e9 z\u00e1kazn\u00edky.LinkbaitingZp\u016fsob linkbaitingu nen\u00ed jednoduch\u00fd, ale pokud se v\u00e1m poda\u0159\u00ed, rozhodn\u011b na tom vyd\u011bl\u00e1te. Jde o vytvo\u0159en\u00ed vir\u00e1ln\u00edho obsahu, kter\u00fd se bude po internetu \u0161\u00ed\u0159it s\u00e1m prost\u0159ednictv\u00edm u\u017eivatel\u016f. M\u016f\u017ee j\u00edt o z\u00e1bavn\u00e9 video, zaj\u00edmav\u00fd tweet nebo kontroverzn\u00ed infografiku. Jak to pojmete je \u010dist\u011b na v\u00e1s. Doporu\u010dujeme, abyste si na tuto pr\u00e1ci najali zku\u0161en\u00e9 odborn\u00edky. Sami to nejsp\u00ed\u0161 nezvl\u00e1dnete.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je linkbuilding a jak funguje v praxi?","item":"https:\/\/www.ganat.cz\/co-je-linkbuilding-a-jak-funguje-v-praxi\/#breadcrumbitem"}]}]